Charities and nonprofits are under more pressure than ever in 2025 to innovate their fundraising strategies. Since the 2010 Haiti earthquake campaign, text-to-give—in which contributors send a keyword or amount via SMS to donate—has become a trendy tool. Once thought to be the future of micro-donations, text-to-give is renowned for...
The Psychology Behind Successful Nonprofit Fundraising Campaigns
In the world of nonprofit fundraising, strategy matters. Budgets, platforms and messaging all play a role. But at the heart of every successful campaign is something more powerful and more complex; human psychology. Understanding what drives people to give, how emotions influence action and why certain stories resonate more than...
The Role of Payment Flexibility in Increasing Donor Conversions
When it comes to fundraising, the donor experience is everything. No matter how great your cause may be, if making a donation is hard or inconvenient, many potential donors will bail. That’s where payment flexibility comes in. Offering multiple, easy donation payment methods makes the giving process smoother and can...
Social Proof and Storytelling: Building Trust to Boost Donations
In the nonprofit world, trust is everything. When potential donors visit a fundraising page, attend an event, or receive a campaign message, they instinctively evaluate whether the organization is worthy of their support. One of the most effective ways to earn this trust is through nonprofit storytelling. By sharing authentic...
Integrating Volunteer Grants with Your Nonprofit’s Payment System: A Complete Guide
Volunteer grants are another impactful but generally untapped area of employer-sponsored contributions. When a company provides these programs, it is giving money to a not-for-profit where its employees volunteer. For instance, if employees volunteer 20 hours, their employer could donate $500 to that charity. It’s a win-win for nonprofits and businesses, and...
Mobile Giving Matters: Optimizing Donation Pages for the Smartphone Era
The smartphone has emerged as the most popular means of communication, shopping, education, and charitable giving in today's rapidly evolving digital world. Nonprofits are becoming more conscious of the trend towards mobile donor behaviour. People's first impulse is often to act immediately from their phone, regardless of whether they are...
Custom Payment Integrations for Faith-Based and Educational Nonprofits
In order to strengthen communities, nonprofit organisations are essential because they provide services, education, and support to those who need it most. Educational and faith-based organisations are among these nonprofits with special missions that rely on donor support, trust, and effective operational systems. Processing payments is among the most crucial;...
Nonprofit PCI compliance: What Every 501(c)(3) Must Know
Nonprofits have the same data security obligations as for-profit businesses in the modern digital world. Due to the growing trend of processing donations online or through digital payment methods, payment security is becoming increasingly important. Nonprofit PCI compliance is more than just a technical necessity for any 501(c)(3) organization. It...
Top Payment Gateways That Cater to 501(c)(3) Organizations
Nonprofits face unique challenges when it comes to processing donations. While for-profit businesses aim to generate revenue, charitable organizations must focus on accessibility, transparency, and trust. One essential aspect of running a modern nonprofit is choosing the right nonprofit payment gateway to securely accept and manage online contributions. A well-designed...
Comparing Traditional vs. Nonprofit Merchant Accounts: What’s the Difference?
In today’s digital world, payment processing is essential even for nonprofits. As charitable organizations continue to expand their reach, they must also keep up with efficient and secure donation systems. But nonprofits operate differently from traditional businesses, which raises the question: when it comes to merchant accounts, does one size...